About the customer
Industry:Ecommerce, Digital Platform
One of Vietnam’s leading professional event ticketing platforms faced a rather unusual challenge that had come with the growth of their business. While customers – event organizers and the event attendees – had a seamless experience before the event, the post-event photo management was proving to be a potential bottleneck. Cloud Kinetics worked with the customer to implement a smart photo management solution powered by AI to usher in the next wave of innovation for the business.
Challenge
A problem of plenty: Managing post-event photo access
The customer had challenges with photo management in the way it served attendees at the end of events. The vast volumes of photos typical of such events, coupled with the rising client base of event organizers, required an innovative solution.
Events clock upwards of 30,000 photos on average and organizers typically struggle with handling these efficiently. These large volumes needed to be managed in a way that allowed attendees to quickly find their images.
Specifically, the ask from Cloud Kinetics was to find a solution to address these needs:
- Attendees and guests need a quick and easy way to find their photos immediately after an event
- The system must rapidly index a massive number of images to ensure instant availability post event
Solution
AI-powered photo management & face search
Cloud Kinetics and the customer developed a Photo Management & Face Search solution.
The AI-powered face search was built incorporating these components.
- Amazon Rekognition used to quickly and accurately recognize faces and extract facial vectors, storing them in a database.
- A specialized algorithm to analyse and compare facial features for precise user identification
- A microservices-based backend to ensure scalability, enabling seamless processing of large volumes of images.
Success Metrics
New AI differentiator with fast and accurate face search
The new AI-powered Photo Management & Face Search solution is an added feature and selling point for the customer, besides offering attendees a much more efficient way to find their images after an event.
A new business use case: This solution is now included in the event organization package
Response time: <5s
Accuracy: 93% for getting images
24/7 Availability
Customer satisfaction: Boosted CSAT rate for events
The customer continues to innovate to bring improved solutions and features to its customers. This latest photo management system will make post-event photo access and sorting a far easier process, helping the platform deliver greater customer satisfaction to its users.
