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Facilitated Content Delivery on AWS CloudFront: OTT Platform

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Challenge

Client is a leading OTT platform in India providing multi-channel content on multiple devices all over the world and wanted to improve the user experience for all their end users.

About the Client

Manages and operates 26 television channels, 1 OTT platform, 1 film production arm and 1 independent production venture for original content and IPs for TV and digital media and Action.

Industry:
Media & Entertainment
Location:
India
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Solution

Effective caching and edge location based caching is important for smooth user experience. CloudFront caching and edge location throughout the world were configured to handle traffic from backend application as well as S3 to make this possible. The architecture was setup such that the primary site runs using a CloudFront distribution which in turn forwards traffic to an ELB. The ELB in turn forward the traffic to an auto-scaled Node JS application running on an Amazon Linux EC2 server. The data is served using a MongoDB replication cluster running on EC2s. An elastic cache Redis is used for storing user session data. The code deployments to auto-scaled servers are done using Code Deploy and S3. This benefited the client with reduced downtime and improved user retention.

  • Foundation to support future business growth was laid
  • Costs are definitive and controllable
  • Smoother User Experience
  • Reduced Downtime
  • Improved User Retention

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Success Metrics

  • 2x improvement in content rendering
  • >50% improvement in user retention, near-zero downtim

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