About the client
Broadcasting & Media Production Company delivering Tamil news VOD based news content and flash news segments through desktop and multi-device platforms with custom ad-serving.
Industry:Media & Entertainment
Location:India
Challenge
Client wanted to increase revenue through customized ad-serving & uninterrupted service on AWS and improve their Alexa ranking.
Solution
Cloud Kinetics moved the client from Akamai-based on-premise system to AWS cloud with CloudFront. This resulted in ability of the application to sustain the Tamil Nadu election season without a hitch, improved ad-revenue and dramatically improved Alexa ranking. The site is served using three CloudFront distributions. The application CloudFront routes traffic to an ELB which in turn routes to an auto-scaled PHP application running CentOS on EC2 instances. The data is served using a MySQL RDS with a read-replica for read queries. Additional CloudFronts backed by S3s are used for VOD content and Images.
- Foundation to support future business growth was laid
- Costs are definitive and controllable
- Improved Ad-revenue
- Improved Alexa ranking
- Smoother User Experience
- Reduced Downtime
- Improved User Retention
Success Metrics
- 20% increase in footfalls to their channel
- 2x improvement in content rendering
- >50% improvement in user retention, near-zero downtime, improved Alexa rating
