Voice-Based AI Avatar Offers Customers Personalized Nutritional Guidance

Scalability hampers growth and customer experience

The company, poised to grow their user base and engagement, felt constrained by its team size and the viability of the existing model involving human advisors. They knew that the kind of scale the company was planning would need an injection of something more.

The company’s customers had come to expect immediate, on-demand nutrition advice wrapped in a warm and engaging user experience. The scaled AI solution would have to be innovative and agile without compromising on the natural conversational style of the interactions customers were used to with their nutritionists and advisors.

The solution would also have to tackle other challenges:

Voice-based AI avatar for personalized responses

Cloud Kinetics proposed a voice-based AI avatar that draws on the company’s nutritional expertise, its product catalogue and each user’s context to hold natural, real-time conversations with customers and recommend the right solutions/products to them.

The voice-based AI avatar:

• Collects basic user profile for personalization
• Retrieves answers from the company’s nutritional repository
• Recommends relevant products from the ones made by the company
• Applies guardrails, disclaimers and safe response policies

New solution tracks well on speed and accuracy

The AI solution showed immediately measurable improvements across advisory quality, response speed and product relevance.

Cloud Kinetics helped the group implement a solution that was able to quickly and accurately respond to user queries in an engaging manner. This foray into the use of AI avatars will help the company elevate experience levels for customers even as they scale further over time.