Portal Migration To Cloud For A Media Powerhouse

About the client

Puthiya Thalaimurai TV
Media & Entertainment


Client is a popular media house in South India and their flagship news channel was hosted in the DC. Often faced challenges with scaling up of Infra when there are flash news. The portal also had issues with crashes when concurrent users increase, delay in streaming content, issues during live streaming and non-optimized website design.


  • Two-stage approach to solve the issues and to migrate
  • Decouple different layers of the portal and migrate to Cloud
  • Optimized storage options for static contents
  • Revamped streaming mechanisms
  • Enabling auto-scaling for application layer
  • Performance tuning suggestions for portal migration
  • Suggestions to app vendor for e-architecting application
  • Ensured that app vendor leveraged cloud services
  • DevOps using AWS Code Commit and AWS Code Deploy

Success Metrics

  • 41k+ concurrent user load during 2016 general elections
  • 4x growth in footfalls over 6 months
  • 18Mn user requests served in a single day
  • Enhanced video streaming
  • Top ranked Mobile App
Tags: Cloud Infrastructure Cloud Migration Entertainment & Media Public Cloud