About the customer
FMCG, Foods
ITC Foods, a leading player in the Indian FMCG sector, had seen increased cloud adoption enterprise wide, a trend that was likely to continue as the company expanded into new categories and markets.
Cloud was at the core of its strategy to power operations, innovation, and customer engagement. This also meant that it was becoming a strategic priority for their IT team to find an efficient way to manage and optimize costs. With this in mind, the ITC Foods team chose to work with Cloud Kinetics to take a FinOps-led approach to cloud optimization.
Challenge
Drive efficiency and control cloud spend without compromising on performance
The business needed a strategic partner to assess, recommend and implement optimization initiatives to drive efficiency without compromising on performance.
Cloud spending was steadily rising and operational expenses were higher than expected
Resources were underutilized in some instances and there was a need to align usage
Maintaining the high performance standards was paramount; efficiency could not come at the cost of performance and quality
The company chose to work with Cloud Kinetics to conduct a review and identify areas for optimization.
Solution
FinOps-led assessment and actionables for cost optimization
The Cloud Kinetics team worked closely with ITC Foods’ IT leadership to identify areas needing attention.
- A comprehensive cost optimization assessment was conducted, leveraging FinOps expertise and advanced cloud monitoring tools to identify underutilized compute instances, storage inefficiencies, opportunities to reconfigure workloads for maximum efficiency and rightsizing and automation prospects for long-term savings
- Robust resource changes were made to align with best practices
- This ensured that ITC Foods’ infrastructure remained resilient, secure and performance-optimized while cutting down unnecessary spend.
By combining deep cloud expertise with a FinOps-driven approach, the Cloud Kinetics team has been able to help ITC Foods to achieve sustainable cost optimization and unlock new capacity for innovation.
Success Metrics
Ready for sustainable growth with streamlined cloud operations and cost savings
The assessment and resource changes have delivered immediate results with long-term impact that will continue to pay dividends.
50% cost savings achieved, to the tune of approximately USD 3000 monthly
Streamlined cloud resource allocation with zero impact on business continuity
Improved financial governance and operational visibility for ITC Foods’ IT team
Conceived a future-ready roadmap to sustain and scale cost efficiency
The ITC Foods team expressed their satisfaction with the outcome.
Cloud Kinetics’ proactive recommendations and precise execution resulted in significant financial savings for ITC Foods. The engagement also helped build operational confidence in our cloud environment, reinforcing our drive to be a market leader through technology-backed innovation. Chunnu Agarwal, Digital Marketing Manager, ITC Foods


