Broadcasting & Media Production Company delivering Tamil news VOD based news content and flash news segments through desktop and multi-device platforms with custom ad-serving.


News Media




Helping clients increase revenue through customized ad-serving and uninterrupted service on AWS

Business Challenge

Client wanted to increase revenue through customized ad-serving & uninterrupted service on AWS and improve their Alexa ranking.

Proposed Solution

Cloud Kinetics moved the client from Akamai based on-premise system to AWS cloud with CloudFront. This resulted in ability of the application to sustain the Tamil Nadu election season without a hitch, improved ad-revenue and dramatically improved Alexa ranking. The site is served using three CloudFront distributions. The application CloudFront routes traffic to an ELB which in turn routes to an auto-scaled PHP application running CentOS on EC2 instances. The data is served using a MySQL RDS with a read-replica for read queries. Additional CloudFronts backed by S3s are used for VOD content and Images.

Value Proposition

  • Foundation to support future business growth was laid
  • Costs are definitive and controllable
  • Improved Ad-revenue
  • Improved Alexa ranking
  • Smoother User Experience
  • Reduced Downtime
  • Improved User Retention

Solution Highlights

  • 20% increase in footfalls to their channel
  • 2x improvement in content rendering
  • >50% improvement in user retention, near-zero downtime, improved Alexa rating

At Cloud Kinetics, we believe that the right digital strategy can help companies increase their competitive advantage and enhance customer experience. That is where we have built our core expertise. As a certified MSP, we tirelessly work towards accelerating our clients’ business transformation journeys by using cutting-edge platform-driven services. We do this in an agile, responsive and scalable manner, ensuring a significant positive impact on business with minimal disruption. Feel free to Contact our Cloud Experts for a non-obligatory discussion. Write to us at