Manages and operates 26 television channels, 1 OTT platform, 1 film production arm and 1 independent production venture for original content and IPs for TV and digital media and Action.


Media & Entertainment




Facilitated content delivery at high speed with low latency on AWS CloudFront

Business Challenge

Client is a leading OTT platform in India providing multi-channel content on multiple devices all over the world and wanted to improve the user experience for all their end users.

Proposed Solution

Effective caching and edge location based caching is important for smooth user experience. CloudFront caching and edge location throughout the world were configured to handle traffic from backend application as well as S3 to make this possible. The architecture was setup such that the primary site runs using a CloudFront distribution which in turn forwards traffic to an ELB. The ELB in turn forward the traffic to an auto-scaled Node JS application running on an Amazon Linux EC2 server. The data is served using a MongoDB replication cluster running on EC2s. An elastic cache Redis is used for storing user session data. The code deployments to auto-scaled servers are done using Code Deploy and S3. This benefited the client with reduced downtime and improved user retention.

Value Proposition

  • Foundation to support future business growth was laid
  • Costs are definitive and controllable
  • Smoother User Experience
  • Reduced Downtime
  • Improved User Retention

Solution Highlights

  • 2x improvement in content rendering
  • >50% improvement in user retention, near-zero downtime

At Cloud Kinetics, we believe that the right digital strategy can help companies increase their competitive advantage and enhance customer experience. That is where we have built our core expertise. As a certified MSP, we tirelessly work towards accelerating our clients’ business transformation journeys by using cutting-edge platform-driven services. We do this in an agile, responsive and scalable manner, ensuring a significant positive impact on business with minimal disruption. Feel free to Contact our Cloud Experts for a non-obligatory discussion. Write to us at