- Plan and execute digital marketing activities, including SEO/SMO, marketing database, social media campaigns.
- Must have off-page / on-page SEO knowledge
- Build a thorough understanding of the brand, business, brand, customers, and competitive landscape and provide strategic guidance in building requisite digital marketing initiatives.
- Campaign and Website performance reporting
- Developing social media content calendar
- Writing social media post descriptions
- Provide content strategy for website and social media
- Data building with tools like Intricately and Zoominfo
- Experience on Freshworks CRM
- Emailing Software Knowledge
- Marketing Vendor Management Experience
- Account Spend Maintenance
Must have skills
- Hands on Knowledge on tools like Google Analytics, wordpress CMS, webmaster, Google Data Studio.
- Fluency in Microsoft Office suite ( Excel, Word, PowerPoint)
Good to have skills
Experience of other SEO/SMO tools if any